As an art of photography, we all are aware of the genres like landscape, abstract, model and fine art, but most people don’t really appreciate the importance of capturing food and products. But over the years, capturing images of food and items have become extremely important.
Any business that deals with food and products has to depend on images to draw in prospective clients. Be it for advertising campaigns or posting it on websites, good quality images have become the norm. For instance, it’s a proven fact that restaurants sell much more if their menus contain attractive pictures of the cuisines they serve.
It’s not just about a plate and a camera
Capturing this genre is significantly more than just merely putting a plate on the table and grabbing the camera. On the off chance that the item doesn’t look tantalizing in the photo, nobody will be drawn to it. An accomplished photographer is well aware of how to pick the right things to capture. At the point when taking a photograph of an onion, for example, the professional may have an abundance of onions but just utilizes two. Glycerin can be added to the onion or lettuce can be frosted to make them look crisp and delicious. They may also have the gourmet specialist cook five or six steaks to make sure they can pick the one that can be captured in the best possible manner.
Using props is equally important
Props assume a critical part while capturing these items. A photographer decorates the bottom plate by including things to compliment it. In this genre, a plain bowl of frozen yogurt may look alright. Place that same thing against little bowls of fruits or cream and you have a photo that can make the viewer’s mouth salivate.
Creating the ambiance using lighting
No picture will ever come out nice if there is inadequate lighting which is why it is important to get the thing right. Other than using stand-ins, one can also use different lighting patterns to make their subject more attractive and eye-catching.
Timing is imperative in this genre. Every professional in this field is well aware of the fact that items should be fresh when their images are being captured. For instance, if it’s about capturing a fruit, waiting too long can result in them getting dried and bland. One has to make sure that those are captured immediately after it has been cut.